2 Sneaky Tricks Real Estate Agents Use To Fool You To Sign
Almost ALL home sellers fall for one or both of these tricks...
2 Sneaky Tricks Real Estate Agents Use To Fool You To Sign
Trick 1
The first trick is the promise of: "I have a database of buyers looking for a home just like yours".
Of course, the agent won't introduce you to those 'buyers' until AFTER you have signed up and are locked-in.
Once you've signed, the agent will inform you that 'unfortunately those buyers have just bought elsewhere' or that your home did not have a particular feature the 'buyer' was looking for.
If real estate agents had a database of buyers, why do almost all of them charge marketing fees?
Wouldn't most homes just sell to someone on their database within days, without the need for any marketing fees?
Do you really believe that people on an agent's so-called 'database' are sitting around waiting for the agent to call them about your listing? OR do you think it is more likely that they are looking online, like 95% of all buyers?
Please, don't ever fall for the "I have buyers" trick. Agents don't 'own' or have buyers. Your buyer is looking for their next home online.
As seen in:
Trick 2
The second trick is the common 'appraisal'. All real estate agents know that you are probably going to interview 2 or 3 others.
They also know that you are more likely to choose the agent who promises you the highest sale price - even if it's unrealistic and inaccurate.
This creates a terrible conflict of interest. You want an accurate appraisal, but the agent wants your business, and knows that he is unlikely to get it with an accurate price.
Once you've signed and are locked-in, the conditioning starts. Did you know that most agents are taught specific techniques to condition your price expectation down?
What you believe to be an appraisal, is actually called a listing presentation by real estate agents.
The sole purpose of this presentation is nothing less than getting your listing at all cost. This is why an 'appraisal' is free.
Unfortunately you need to assume that any appraisal you receive will not be accurate at all so please, never choose an agent on this basis.
You can avoid these tricks
There is a FAR better way to market your home where you:
- Don't pay unless you feel that the help you received was worth it
- Avoid paying ridiculous real estate commissions all together
- Will not be locked into a contract
- Achieve a higher sale price, and pocket tens of thousands more of it than you could with ANY real estate agent
- Avoid having to sell privately, all by yourself
Would you like to discover how you can achieve all this and try it for FREE?
Hi, my name is David Kaity and I'm not a real estate agent. I'm a property marketing strategist and I love helping home sellers achieve much better results than they could with ANY real estate agent. Please call me to have a chat.
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