Compare Real Estate Agents: The Myths Behind The Local Area ‘Expert’

When selling their home, most people compare real estate agents in an attempt to find the ‘local area expert’.  Unfortunately, most people simply don’t realise why this won’t necessarily help them achieve the best, or even a great result.  Despite knowing their local areas well, most real estate agents leave their clients tens of thousands…

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5 Reasons You Must Never Let a Real Estate Agent Negotiate for You

Most agents like to portray themselves as experts at negotiation to impress you and win your business.  They want to convince you that they are the only people who can negotiate the highest price for you.  A price that would justify their commission.  Unfortunately, most people take this at face value without understanding the dynamics…

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7 Benefits of Inspections by Appointment Over Open Homes

In my last post, I wrote about the five reasons you should never hold an open home when selling your property.  There is a method of showing your home to prospective buyers, which overcomes all the shortcomings of a traditional open home.  Of course, I am talking about none other than inspections by appointment.  With…

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5 Reasons Never to Hold Open Homes

Most Australians unquestioningly associate selling a property with open homes.  The reality is that holding an open home is not the best way to market and display your property and below are the five main reasons why you should avoid it. 1. They Don’t Create Competition Real estate agents argue for open homes by saying…

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Why It’s Delusional to Think That Your Home Can Be Sold

“I want to sell my home.”  Before you make this statement, let me explain why you need to change the way you think about this concept.  If you have ever bought an established property to live in, and you still remember the experience, you are likely to remember what made you buy it. So, what…

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3 Reasons Why You Should Never Pay Real Estate Commissions

Over many generations, we’ve come to take it for granted that if we want professional help with selling our home, we must pay a real estate commission.  Paying a commission is so deeply ingrained in our western culture that even though we may grumble about it, we don’t think to question it.  There are actually…

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The Biggest Mistake Home Sellers Make And How To Avoid It

“What is the most important outcome when selling my home?”  Most people who have asked themselves this question would probably answer: “To achieve the highest possible price.”  If this is your most important goal then you are likely to pocket a lot less money than you could, like over 98% of all Australians who sell…

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Real Estate Agents Sell Homes – One Of 6 Myths of Real Estate

It was very humbling to have been quoted in an article in news.com.au this week. The article touches on a number of myths associated with the Australian property industry. Myth number five is one on which a six billion Dollar industry has been built. Australians need to know that no real estate agent can sell…

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Why Real Estate Agents Will Never Achieve The Highest Sale Price

The short video at the bottom of this post by respected economist Steven Levitt of Freakonomics fame talks about researched and documented evidence for why real estate agents are simply not incentivised to achieve the highest sale price for your home. Most people mistakenly believe that the commissions real estate agents receive provide an incentive…

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Why Real Estate Agent Commissions Are a Terrible Investment

There is only one reason why most Australians would consider paying exorbitant real estate agent commissions when selling their home.  They expect the expense to pay off in a higher sale price for their home than what they could otherwise achieve.  In other words, they expect some sort of a return on their ‘investment’.  The…

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