Why It’s Delusional to Think That Your Home Can Be Sold

“I want to sell my home.”  Before you make this statement, let me explain why you need to change the way you think about this concept.  If you have ever bought an established property to live in, and you still remember the experience, you are likely to remember what made you buy it. So, what…

Read More

3 Reasons Why You Should Never Pay Real Estate Commissions

Over many generations, we’ve come to take it for granted that if we want professional help with selling our home, we must pay a real estate commission.  Paying a commission is so deeply ingrained in our western culture that even though we may grumble about it, we don’t think to question it.  There are actually…

Read More

The Biggest Mistake Home Sellers Make And How To Avoid It

“What is the most important outcome when selling my home?”  Most people who have asked themselves this question would probably answer: “To achieve the highest possible price.”  If this is your most important goal then you are likely to pocket a lot less money than you could, like over 98% of all Australians who sell…

Read More

Real Estate Agents Sell Homes – One Of 6 Myths of Real Estate

It was very humbling to have been quoted in an article in news.com.au this week. The article touches on a number of myths associated with the Australian property industry. Myth number five is one on which a six billion Dollar industry has been built. Australians need to know that no real estate agent can sell…

Read More

Why Real Estate Agents Will Never Achieve The Highest Sale Price

The short video at the bottom of this post by respected economist Steven Levitt of Freakonomics fame talks about researched and documented evidence for why real estate agents are simply not incentivised to achieve the highest sale price for your home. Most people mistakenly believe that the commissions real estate agents receive provide an incentive…

Read More

Why Real Estate Agent Commissions Are a Terrible Investment

There is only one reason why most Australians would consider paying exorbitant real estate agent commissions when selling their home.  They expect the expense to pay off in a higher sale price for their home than what they could otherwise achieve.  In other words, they expect some sort of a return on their ‘investment’.  The…

Read More

5 Terrible Reasons People Use Real Estate Agents

When selling their home, most people don’t think twice about engaging a real estate agent. Unfortunately, most people choose an agent for the wrong reasons and more often than not it will be one of the most expensive mistakes they will ever make – whether they realise it or not.  Let’s have a look at…

Read More

Do Real Estate Agents Really Have A Database Of Buyers?

Many people choose to use real estate agents and pay a real estate commission because they claim to have a database of ready buyers.  Let’s examine this claim a little closer. Before the internet and the widespread popularity of realestate.com.au as a platform to search for property, many real estate agents did have a valuable…

Read More

Real Estate Agents Don’t Sell Properties – And What Does!

The reason most people haven’t woken up to this truth is that much of the buying process occurs subconsciously, influenced by feelings and emotions (not by real estate agents) and not just the hard set of criteria that we tick off, like number of bedrooms, bathrooms and price. Think back to when you bought your…

Read More

Renovation OR Real Estate Agent?

This seems like a silly question considering that for someone who is renovating to sell, one would simply follow the other.  Obviously, both are normally regarded as project expenses, but one of them is not a necessity while the other will get you a higher price.  You may be surprised by which is which. Before…

Read More
Top