“I want to sell my home.” Before you make this statement, let me explain why you need to change the way you think about this concept. If you have ever bought an established property to live in, and you still remember the experience, you are likely to remember what made you buy it.
So, what was it? The location; the number of bedrooms; the views; the age and condition; price, or the overall feel of the home? Was it perhaps a combination of some or all of these factors? OR was it the real estate agent? Did the agent convince you or smooth talk you into the purchase? If, you are like most people, your answer to the last question is probably a resounding: “NO”.
Did you buy your home or was it sold to you?
This brings us to the next and most important question. Did you buy your home or was it sold to you? Again, like most people, you know you bought it. If this was the case and you don’t think your home was sold to you, what would make you think that it could be sold to someone else? The importance of this question cannot be overstated. It is essential to understand the distinction between the two concepts.
Can you see now why you need to rethink the statement: “I want to sell my home”. If you believe that a house can be sold, your approach to finding a buyer will be very different to someone who knows that a home can only be bought. People who believe that a house can be sold engage a ‘seller’ of houses to ‘sell’ the house and pay an eye-watering amount of money for the ‘sale’. I think you know which profession I’m talking about, but are they the best solution, when a house can only be bought?
Fishing VS Hunting
Of course real estate agents are regularly involved in home transactions, but are they actually selling the home? The best analogy I can think of to illustrate the distinction between selling and buying a home is the difference between hunting and fishing. A hunter goes to the woods, lines up his prey and shoots. The fisherman starts with the type of fish he wants to catch. Whether freshwater or salt water, he then chooses the appropriate spot and time of day. He makes sure to use the appropriate rod, line, sinker, hook and bait. Despite being grossly oversimplified, this comparison between hunting and fishing is an appropriate analogy for what people think is involved in selling a home and what actually happens.
A buyer cannot be hunted down
A buyer cannot be hunted down, whether it be by a real estate agent or anyone else. If, however, you know the type of person who is likely to buy your home, then you can attract them. The best that anyone – including agents – can do is to identify, target, entice and make a buyer feel compelled to buy your home. There is a recipe to do this and it doesn’t care who follows it or how much you pay for it.
Don’t pay a fisherman who pretends to be a hunter
By engaging a real estate agent, people pay far more than they should to a fisherman who is pretending to be a hunter. You can have this recipe working for you for a fraction of the cost of a traditional real estate agent. So, instead of saying “I want to sell my home”, you should be thinking how your home can best be marketed to to find the right buyer. You no longer need to be a victim of the expensive delusion that your home can be sold. For more information, please visit: www.revolutionaryrealestate.com.au