Low Commission? - You shouldn't pay any commission
Low commission? Don't put up with it. There is a recipe or formula for selling any property successfully and this formula doesn't care who follows it or how much you pay for it. Real estate agents are certainly not the only people who know this recipe. It revolves around the four P's and one N: Preparation, Presentation, Pricing, Promotion and Negotiation. If executed properly, this recipe will result in a successful sale for the maximum possible amount, in the shortest possible time.
You can achieve this while slashing the costs of traditional real estate commissions and marketing fees. You don't have to worry about knowing or applying this formula all by yourself. You certainly don't have to put up with paying a commission for this, not even a low commission.
This is the essential foundation on which all other steps are built. We start by determining the best outcome for you by taking into consideration your budget and deadlines. By also analysing your property we can help to establish who the most likely buyer/buyers for your home are and suggest an appropriate marketing strategy.
One of your considerations will be whether you want to sell the house in its current state or would consider some clever and inexpensive cosmetic changes that would increase both the real and perceived value of your home. We can recommend budget solutions that are known to deliver the biggest bang for your buck. In some cases it may not be in your best interest to spend any money before going to market.
Establishing a price is one of the most important steps in the marketing process. Getting the price wrong can mean that your home will stagnate on the market for longer than it should. As a result it will develop a stigma amongst potential buyers, who will want to know what is wrong with the house for not having sold yet. The flip side of the coin is just as bad with you selling for less than you should have.
With the help of the exact same online property database that all real estate agents use, we can give you all the information you need to determine the price zone for your home. You will be able to see the most recent comparable sales in your area and even see pictures inside each of these houses to give you an even better idea of market values. We can then advise you on the best way to advertise that price to generate the greatest number of enquiries.
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The way you present your home is critical to achieving the best possible price within the shortest possible time. It is important to remember that buyers will reward a clean, well presented house that requires no work with a higher price. As the purchase of a home is often an emotional decision, people will also pay more if they can buy a lifestyle instead of just a house.
With these points in mind, we can give you the best advice about how to present your home. If appropriate, we can organise a property stylist who can either work with your furniture or bring their own to help create a lifestyle that will sell. Of course all of this depends on your goals, budget, deadlines, your main target market and the property itself. Some homes don't need to be presented well if most of the value is in the land instead of the house.
This step is often mistaken for advertising, when in fact advertising is just a small part of the promotion process. Some of the other very important components are professional photos (once the property is in a presentable condition); a great description of the property; an appropriate sign, and maximising exposure to the widest possible market.
In today's market the best portal to achieve maximum exposure is realestate.com.au. You don't need to engage a traditional real estate agent to have access to this portal. All of the steps that fall under promotion are designed to entice, capture and engage the largest possible cross section of your target market. We can guide you through each of these steps so that you gain the maximum benefit from our experience.
This is one of the most misunderstood steps in the entire process of selling a property. In most cases, if the preceding marketing steps have been correctly carried out, there is often little need for negotiation. Effective marketing has a much greater effect on the final sale price than does negotiation.
We have found that if the correct marketing strategy has been put in place, there is often little need for protracted negotiations, or it is just a short formality. More often than not it is a simple case of receiving a written offer and deciding whether it is acceptable or not. If not, a simple counter offer can be made and in most cases, this can be done without any verbal exchanges.
Of course there will be more challenging cases where you will need to rely on proven negotiation techniques that elicit the highest possible offer from the buyer. You will be in good hands with us, when it comes to advice at this pointy end of the transaction.
The sale is only closed when the money is in the bank. Signing a contract with the buyer is just another step in the process and not the end. If the contract is subject to certain conditions, they must be satisfactory to the buyer. This may involve inspections and searches. Thankfully, any legal matter, such as conveyancing will be taken care of by a solicitor or conveyancer. We can guide you through every step of this process, from the negotiation until the money is in the bank.
Request our free book to find out how you can achieve a better result than with any real estate agent while paying no commission. Not even a low commission.