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The $50,000 Confession No Real Estate Agent Will Make...

...You Won't Read This Anywhere Else...

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Today Show grab

My name is David Kaity and I’m a Property Marketing Strategist.  

You may find this hard to believe, but most home sellers lose out on $50,000+ without even knowing it.

This happens whether they sell with a real estate agent OR privately. 

Many of them are even happy with the result they achieved, because they have absolutely no idea that they could have done MUCH better.

Like the saying goes: “You don’t know what you don’t know.”

Unethical Conflict Of Interest

Did you know that to undersell your home by $50,000, only costs an agent $1,250 at a commission rate of 2.5%.

Do you think it matters to a real estate agent whether they make $20,000 or $21,250 in commission? – Especially, if they can pocket the $20,000 sooner?

Do you really believe that an agent will care more about $1,250, than you about $50,000?

Even if it’s not $50,000, it only costs an agent $250 for every $10,000 less they achieve at a commission rate of 2.5%.

Why would any agent undersell your home or convince you to accept a lower price?  

Simple.  A lower price can secure a quicker sale, allowing the agent to pocket their commission sooner, so they can move onto the next property.

This is the reason most agents don’t negotiate the best sale price.  Their real incentive is to sell quickly at whatever price achieves a quick sale.

This is the same reason why most agents will encourage you to sell your home now – as is – without suggesting clever, cost effective improvements.

This has all been proven by several independent scientific studies, one of which was conducted by economists Steven Levitt and Chad Syverson and made famous by the best selling book Freakonomics.

What most people don’t realise is that percentage based commissions discourage agents from achieving the highest sale price. 

This creates an unethical conflict of interest between you and real estate agents.

4 Ways You Will Lose With A Real Estate Agent

Unfortunately, because agents don’t have an incentive to achieve the highest sale price, you lose in four ways:

1.  You lose because of the disincentive agents have to recommend clever, cost effective changes that will boost your sale price.

2.  You lose because of the disincentive agents have to negotiate the highest sale price, just so they can get a quicker sale.

3.  You lose because of the astronomical fees agents will charge to market and ‘sell’ your home.

4.  You lose through the opportunity cost of wasting money on agent’s fees instead of investing that money in increasing the perceived value of your home.   

The combination of a lower sale price, huge fees and the wasted opportunity cost of those fees could easily see you leave $50,000+ on the table when selling with any agent.

Selling privately is no better.  The owner of one of Australia’s first private selling platforms revealed to me that about 70% of his private sale clients fail to sell.  

Those who do sell, undersell by far more than what they save in commissions, because they don’t know the formula for achieving the highest sale price.

Most private sellers lose out on far more than they save in commissions.

The ONLY way to achieve the best result is from the combination of the highest sale price together with the lowest cost of selling.   

My wife, Zsofi and I learned all this the hard way about 10 years ago, which is when the photo below was taken.

Henderson 1

This was us in front of our very first renovation project. It seems like a happy story, but it wasn’t quite so. 

Not long before this photo, we were looking at making a loss of $20,000 on this property after many months of blood, sweat and tears.  

We bought the property at a great price, because we spent 6 months researching our chosen area. 

We attended on average 7 open homes each Saturday morning and met with over 100 real estate agents

We got a really good idea of what agents do, and don’t do, and what they should and shouldn’t do.

Anyway, after we bought the property, we made lots of mistakes due to our inexperience and we spent too much on the renovations. 

If we were to sell with any real estate agent, we would have made about a $20,000 loss

Out of desperation, we were forced to consider all options.  Even though I don’t recommend doing this, selling privately was one of these options. 

We didn’t know the first thing about selling privately and were very afraid of trying it for fear of stuffing up and making an even bigger loss.

The only reason we finally decided to give it a shot was because of our rich experience with real estate agents and deep understanding of how they operated. 

Despite this advantage, we made lots of mistakes and sold for less than what we should have, but at least we avoided a loss

Thanks to our learning experience from this sale, family and friends started asking us for help with the marketing of their homes. 

We guided them through the journey, refining and improving our processes along the way, until we became really good at what we did

We helped them pocket $30,000, $40,000 and well over $50,000 more than they could have with any agent or by selling themselves. 

It was sometime around the 3rd or 4th property, that I had a revelation or a real eureka moment.

Zsofi and I sold photos

Important Question...

Before I share my revelation, let me ask you this:  Do you remember when you bought your home? 

What made you buy that particular home over any other?  Was it the real estate agent?

Everyone knows that most properties are marketed by real estate agents.

This is why even the most educated and intelligent people believe that agents are the cause of the ‘sale’.

So…did YOU buy your home BECAUSE of the agent? 

If you didn’t buy the home because of the agent, then the home was never sold to you. 

The agent didn’t have to convince you or talk you into it, right? 

So if your home wasn’t sold to you, why would you believe that it could be sold to anyone else?

Or in other words, if you didn’t buy it because of the agent, why would anybody else?

 

Unsold

My Revelation...

My revelation or eureka moment was that a home can never be sold.  

You can decide to sell all you want, but without someone deciding to buy, you’ll never have a transaction.  Seems obvious doesn’t it?  

Neither the house that Zsofi and I renovated, nor our family and friend’s homes were sold.  They were all bought.  

A home is never sold, because nobody can pressure or talk anybody into buying a property.

Neither does a home just sell itself – otherwise all private sellers would be successful and nobody would use an agent. 

A home can only become BUYABLE.  This is so important, I have to repeat it:  A home can only become BUYABLE.  

If you don’t truly understand how to achieve this, you will lose out on many tens of thousands of dollars.

Private sale by owner

The Only Way You Can Easily Pocket An Extra $50,000+ From Your Home Sale

While helping our friends and family make tens of thousands of dollars in profit on the sale of their homes, I discovered that it was actually a certain method, which helped to make every home BUYABLE.   

This method guarantees better results than any real estate agent or private sale.

You see, it isn’t a real estate agent or person who sells a home. It is this method, which makes a home BUYABLE

You don’t have to trust an agent, or anyone else, if you trust this method

This method helps home sellers easily pocket $50,000 extra from a combination of achieving a record sale price with lower sale costs.

This method is known as the 5 P’s To Profit Method.

The 5 P's To Profit Method May Be For You If...

…you believe that real estate commissions are too high, but selling privately is unprofessional and risky.

…you find it difficult to trust real estate agents, because you feel like they would say just about anything to sign you up. 

…you’re uncertain about the best way to sell your home and you feel that there is a risk involved with all of them.

…you’d like to use the money from the sale of your home to maximise your savings or upgrade to a much better home.

Sold

Common Questions About This Method

Do I have to sell my own home? – NO

Does this involve expensive renovations? – NO

Do I have to negotiate with buyers? – NO

Do I have to arrange the contract of sale? – NO

Do I have to pay you anything up front? – NO

Am I locked in to any contract? – NO

"Does This Work Where I Live?"...

After seeing the spectacular results our family and friends were achieving, we decided to help others as well.  

Thanks to our website, we had people with all kinds of properties finding us from all over the country.  

At first I was cautious about offering to help interstate vendors. 

However, when I saw them experience the same kind of success as everyone else, I realised that the 5P’s To Profit Method works regardless of the location or the type of property people have.

Having said that, however, not everyone is suited for this unique method

Below are just three ordinary case studies of the everyday results I help others achieve:

Case Study 1 - Briar and Luigi

Briar and Luigi

The lovely couple in the above photo are Luigi and Briar.  They wanted to sell their home in Carindale, just south of Brisbane.  

Before selling, they requested an idependent valuation from one of Australia’s most reputable valuers: Herron Todd White.  

You can see this valuation below:

Briar and Luigi sold price

Although a little fuzzy, hopefully you can see that the expected market value range was between $785,000 and $815,000, with the absolute upper limit being $825,000.

Briar and Luigi wanted an alternative to what the crowds of home sellers accept and requested a consultation with me.  

I worked with them to execute the 5 P’s To Profit Method and they achieved a sale price of $884,900, which you can see from the evidence below.  

My apologies again if the image is a little fuzzy.

RP Data sale evidence

This result was $70,000 higher than the expected top of the range and $60,000 higher than the absolute upper limit.  

Thanks to this method, they also saved $20,000 on real estate commissions and marketing fees. 

The combination of the increased sale price with the reduced sale costs helped Briar and Luigi pocket a staggering $80,000 – $90,000 more than they could have otherwise.   

This is what Briar had to say after her experience:

“David was clear with us about what improvements to the property would make the most difference to the buyers and what things were just not worth doing. Thanks to his help we achieved a price that I didn’t think would be possible. I have already recommended David to both friends and family and would not hesitate to recommend him to others.” – Briar Willard

Case Study 2 - John and Helen

For Sale

Next, meet John and Helen.  

They wanted to sell their former home in Gordon Park just north of Brisbane.  

They spoke with several local agents, and according to John, most of them appraised the property at around $600,000 at the time.  

As most of us know, real estate agents are not usually conservative with their appraisals and tend to inflate a little in the hope of winning the listing.

John and Helen were not happy to settle for what the majority of sellers do, so they requested a consultation with me.  

Together we followed the 5P’s To Profit Method and by doing this, they ended up selling for $715,000 as you can see from the evidence below, sourced from Core Logic.

John Trim sale price

If John and Helen had engaged any of the local agents who appraised their home, they would likely have sold for around $600,000.

If they were to pay the usual commissions and marketing fees, they would have pocketed around $580,000.

Thanks to the 5P’s To Profit Method, John and Helen were able to sell for $715,000 and after all costs, they pocketed and walked away with $680,000.  

This was a massive $100,000 more than they would have ended up with if they sold with a local agent.  

The $100,000 extra in their pocket included a $15,000 saving on commissions and marketing fees.

This is what John had to say after their success:

“We could not be happier with the result we achieved on the sale of our property. The price was significantly higher than a recent valuation” – John Trim

Case Study 3 - Sue

Sue

The last example is Sue, who is one of the many interstate vendors I have helped.  

She wanted to sell her property in Grovedale, just south of Geelong in Victoria.  

This was a modest 2 bedroom townhouse in a small complex.  

Three months prior, one of her neighbours sold an identical townhouse that was right next to Sue’s for $300,000 with a ‘local area expert’ real estate agent.  

You can see evidence of her neighbour’s sale below:

Sue Ellis neighbour sale

Sue wasn’t content with following the herd and believed that there must be a better alternative.  

She requested a consultation with me, and shortly after, Sue’s townhouse was bought for $360,000.  

Sue was able to pocket an amazing $60,000 or 20% more. 

You can see evidence of her sale below:

Sue Ellis sale

This is what Sue said after achieving this phenomenal result:

“The result achieved was well beyond my expectation and I am really grateful to David.” – Sue Ellis

Guaranteed Results

This unique method of ‘selling’ your home is the only one of its kind in Australia that can help you pocket an extra $50,000+ from the sale of your home.

You are more than welcome to speak with people I am currently helping or have helped in the past to ask about their experience.

Since I’ve been using this method to help others, the results have been so amazing that I’ve been able to remove the risks involved with selling a home

This is the only method where you are not locked into a contract and are free to leave, with no obligation to pay me a cent, if you are unhappy for any reason.

For this reason, I only offer this method to those applicants who qualify for it.

The only downside is that unfortunately, about 40% of home sellers do not qualify for this method.

I’ve learned over the years that the people who are suited for this method share certain priorities, objectives and attitudes about selling their home.

Unfortunately, those who do not share these are not a good fit for this method.

The very first, and most important step for everyone I help (including the three examples above) is a 2 hour consultation in which I reveal how they can easily pocket an extra $50,000+ from the sale of their home with the help of this formula.

This consultation focuses on three things:

 

Step One – Shattering buyer objections

I will help shatter the buyer objections you can’t see that will either cost you a sale or tens of thousands of dollars.  

This will help you achieve a higher sale price AND a quicker sale.  

You won’t hear about this from any real estate agent, because they have little incentive to ‘waste’ their time with this. 

Most home sellers are not aware of buyer objections because very few of them know the taste and expectations of the market.

Most sellers are too emotionally invested in their home to see why someone wouldn’t buy it, or pay what it’s worth. 

Even when vendors know of potential buyer objections, they usually don’t know the cutting edge, affordable, industry insider solutions to overcome them.  

Shattering buyer objections can add tens of thousands of dollars to your bottom line by removing reasons for buyers to knock your price down.  

This step will also speed up your sale by reducing the number of people who walk away from your home without making an offer.

 

Step Two – The magic of tran($)formation

You can forget about achieving top dollar for your home if it doesn’t create an emotional connection with buyers.  

The only way to do this is by appealing to them through their senses of sight, sound, smell and touch.  

When selling your home, it must never just be a commodity, an accommodation, or simply bricks and mortar.  

If it is, buyers will focus on price.

I’ll reveal the secrets of skyrocketing the perceived value of your home in the eyes of your ideal buyers by many tens of thousands of dollars, on a shoestring budget. 

You won’t hear these suggestions I make from any real estate agent. 

Buyers will see a lifestyle, a sanctuary and a status symbol to be proud of, and they will pay accordingly.  

They will pay a premium to own the ‘feeling’ of being in your home.  

I can get people to fall over each other and forget about negotiating for fear of losing out on your home.

 

Step Three – Slashing your costs of sale

What’s the point in achieving the highest possible sale price if you have to give much of that premium back in commissions and marketing fees?  

Most vendors waste $18,000 – $30,000+ in commissions and marketing fees unnecessarily.

I can show you little known ways to slash these costs to a fraction of what most people pay without having to engage in a risky and unprofessional private sale.

I’ll reveal an alternative way to sell that you’ve never heard of, which comes with a no-pay guarantee and no lock-in contract.

This consultation will show you how you can easily walk away with an extra $50,000+  from the sale of your home, thanks to the combined power of these three steps.  

The most important step for everyone I help (including the three case studies above) is a consultation in which I reveal how they can easily pocket an extra $50,000+ from the sale of their home with the help of this formula.

This is what the consultation reveals:  

  • The secrets of cost effectively skyrocketing the perceived value of your home in the eyes of your ideal buyers by many tens of thousands of dollars more than you could with any real estate agent.
  • The cutting edge, industry insider solutions to massively increase the sale price of your home on a shoestring budget.
  • How to get buyers to fall over each other and forget about negotiating for fear of losing out on your home. 
  • How to shatter the buyer objections you can’t see that will either cost you a sale or tens of thousands of dollars.  This will help you achieve a higher sale price AND a quicker sale.  You won’t hear about this from any real estate agent.
  • Little known ways to slash the astronomical costs of selling your home  without having to engage in a risky and unprofessional private sale.
  • A revolutionary alternative way to sell that you’ve never heard of, which comes with a no-pay guarantee and no lock-in contract.
  • How to easily pocket $50,000 extra from the sale of your home from the combination of all of the above. 
 

As Featured In:

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Would You Like To Discover How To Make Your Home BUYABLE?

Because so many people are not suited to the 5P’s To Profit Method, I only share the real secrets behind it with those who are.  

This is why you won’t read about it on my website or anywhere else.

If you are suited for this method, then I’d like to offer you a free strategy call in which I reveal all the details of exactly how this method works and why it is better than any alternative in making your home BUYABLE.

I will reveal information that you will have never heard before and which no real estate agent will ever talk about.

If you would like to take advantage of this free strategy call, you can do so by clicking the blue button below.

This is not a sales call and I won’t push or pressure you to do anything.  (Remember, about 40% of people do not qualify for this method.)

Even if you are suited for this method, you may decide that it’s not the solution for you.

Unlike real estate agents, I will never chase or hound you.  

After this strategy call, you will not hear from me again unless you ask me to contact you.

Whatever you decide to do with the information I give you during the strategy call is entirely up to you.

Even if we never speak again, I will feel better for knowing that I’ve helped you to make a more informed decision – whatever that decision may be.

This strategy call could literally put an extra $50,000 in your pocket from the sale of your home.

The people who benefit most from this strategy call are those who don’t leave it to the last minute.

The sooner we talk, the more time you will have to implement some of my suggestions.  

Please click the button below to book your free strategy call or text the words “tell me more” to 0410 535 133.

If you qualify, I’m prepared to offer you a tailored consultation in which I will show you the exact formula for how you can easily pocket $50,000 more from the sale of your particular property than you could with ANY real estate agent or private sale.

Unfortunately, about 40% of people who apply, don’t qualify for this offer, so please don’t be offended if this is you.  If you don’t qualify, I promise I will explain exactly why. 

If you do qualify, I’d like to offer you a 90% discount on this consultation, which is valued at $497.  I’m offering this consultation for just $49 – on this page only.

There is nothing to pay up front and the $49 is only payable after the consultation, and only if you are happy with it.   

If you apply and qualify for this consultation, but feel that it was a waste of your time, then not only will I ask you not to pay me, but I will pay you, your hourly wage for the time you spent with me.  

During this consultation, I will not sell you anything or pressure you to do anything.

After the consultation, you will not hear from me again unless you ask me to contact you. 

Whatever you decide to do with the information I give you during the consultation is entirely up to you.  

Even if we never speak again, I will feel better for knowing that I’ve helped you to make a more informed decision – whatever that decision may be.

I only make this offer available on this page, because I know that only those who take it seriously will apply.  

Those who leave this page also leave this offer, and I prefer it that way, because I would only like to help those who see the incredible value in this offer.

To find out if you qualify for this consultation worth $497, please click the button below to arrange a quick call with me.

Special Bonus

If you book a strategy call with me on this page, I will give you a FREE copy of my published book that was featured on Channel Nine’s Today Show.

This book retails in bookshops for $19.75 and reveals what no real estate agent wants you to know.

Some of what you’ll discover in this book, which you won’t read anywhere else:

  • The myth of the “database of buyers” agents use to trick most people into listing.
  • Why it’s wrong to assume that a local agent who knows local values will achieve a higher sale price. 
  • Why real estate agents should be banned from giving appraisals.
  • Why real estate agents are terrible negotiators.
  • What real estate agents really sell. (hint: it’s not property)
  • Why selling with an agent OR selling privately are the two most expensive mistakes you can make
  • Why commissions encourage lower sale prices.
  • Why properties are never sold or sell themselves.
  • Why you MUST forget everything you (think you) know about selling your home if you want to achieve a better result.
  • …and much, MUCH more…
Please click the button below to book your free strategy call or text the words “tell me more” to 0410 535 133.

I look forward to showing you how you can easily pocket $50,000+ extra from the sale of your home than you could by selling with any real estate agent or privately.  

This extra cash could either boost your retirement or it could help you upgrade to a better home than you otherwise could have.

Without the information I share with you in this free strategy call, I sincerely believe that you will easily leave $50,000 on the table when you sell your home by underselling it, paying too much to sell or both.  

Most home sellers who are happy with their sale have no idea about the many tens of thousands of dollars they missed out on.

You can only sell your home once.  If you miss the opportunity to pocket an extra $50,000, it’s lost forever. 

Please click the button below to book your free strategy call or text the words “tell me more” to 0410 535 133.

 

Kindest regards,

David Kaity

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